Advertising Management-COM CM 419, COM CM 721, MET CM 721

Advertising Management


Dates: All year


By: Boston University

Location: Boston

Credits: 4

Prereq: MET CM 708 Administration of a complete advertising program. Case study method used to explore the marketing mix, budgeting, media strategy, planning, coordinating advertising with promotion, working with client or agency, and the social responsibility of advertisers. www.bu.edu

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