Hospitality Strategic Marketing-SHA HF 460, SHA HF 560

Hospitality Strategic Marketing

Dates: All year

By: Boston University

Location: Boston

Credits: 4

In this course, students work with local hotel or restaurant sales and marketing groups to develop their strategies, plans and programs for targeted market segments. Class studies and exercises are used to help develop the skills needed by the students to accomplish this. A special paper about branding in the hospitality industry will also be required. Industry speakers bring the current market reality into the classroom. Seniors only. 4 credits, offered Fall & Spring.

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