Communications Strategies for Public Health-SPH SB 806

Communications Strategies for Public Health


Dates: All year


By: Boston University

Location: Boston

Credits: 4

This core course focuses on the development and execution of a planned communications strategy for a public health organization that is responsible for a community-based intervention. The course also features a review of basic theory and research that can inform the health communications process. SB806 uses practice-based learning to teach course competencies and skills. Specifically, students will are assigned a public health problem faced by a public health agency, and consult with the public health agency throughout the semester. Working through a sequence of written assignments, students conduct a literature review to inform an evidence-based and innovative intervention plan, and then prepare several materials to execute a communications strategy in support of the intervention. Communication pieces may include, but are not limited to: press release, letter to the editor, pitch letter with infographic, editorial, social media, video, and press event. Writing workshops in class, skill-based exercises, and consultations with the public health agency and instructor are designed to give students ideas for their projects, interim feedback on their written assignments, and tools necessary to successfully develop and present a product that can be implemented by the public health agency. Students present their final project to the class and public health agency partner. www.bu.edu

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