By: Northeastern University
Introduces pricing strategy for service industries, such as the hotel or airlines, where prices vary by demand. These industries face unique pricing challenges, as unsold goods result in immediate loss on the income sheet. Uses selected real-world case studies to discuss constraints and costs, the impact of the Internet and pricing transparency, the effect of deregulation and continuous price wars, pricing strategy options, and to examine the overall consequences of these strategies for both firms and consumers. Prereq. Business administration students only.